Oak & Luna designs modern, personalized jewelry that blends timeless elegance with everyday wearability. From custom name necklaces to bold statement pieces, each item is thoughtfully crafted to celebrate individuality and self-expression. With sleek designs and meaningful details, Oak & Luna turns personal style into a personal story.
MYKA specializes in personalized jewelry that captures life’s most meaningful moments. From custom name necklaces to engraved bracelets and birthstone pieces, every design is handcrafted with care to reflect your unique story. With timeless styles and global reach, MYKA makes it easy to wear what matters most.
CustomCuff creates personalized jewelry that captures meaningful moments through custom engravings, such as coordinates, dates, and handwriting. Their collection includes bracelets, necklaces, and rings, each piece designed to commemorate special memories and connections in a stylish, timeless way.
Becoming Jewelry crafts timeless, elegant pieces designed to celebrate individuality and style. Each item is meticulously handcrafted using high-quality materials, ensuring every piece is both unique and enduring. With a focus on personal expression and fine craftsmanship, Becoming Jewelry offers collections that resonate with those who appreciate beauty and authenticity.
Zen Moissanite offers a stunning collection of ethically sourced, lab-created moissanite jewelry, known for its brilliance and durability. Specializing in engagement rings and fine jewelry, Zen Moissanite provides eco-friendly and affordable alternatives to traditional diamonds, crafted with exceptional quality and care.
Common Era jewelry is handcrafted by master goldsmiths in a family-owned state-of-the-art atelier. They use gold and silver that is certified at least 90% recycled. All gems are conflict-free and natural.
Shinola makes beautiful, enduring handcrafted goods to be lived in, worn out, and well-loved. Shinola makes watches, bags, jewelry, home goods, and more.
Bulgari is an Italian luxury brand renowned for its exquisite jewelry, watches, fragrances, and accessories crafted with impeccable attention to detail and the finest materials. Founded in Rome in 1884, Bulgari epitomizes Italian excellence and creativity, drawing inspiration from the brand's Roman roots to create iconic designs that blend contemporary style with timeless elegance.
Direct-to-consumer (D2C/DTC) jewelry brands are innovative companies that design, manufacture, and sell jewelry directly to consumers, primarily through online platforms. This business model eliminates the need for traditional retail intermediaries, allowing these brands to offer high-quality, meticulously crafted pieces at more accessible price points. By engaging directly with customers, D2C jewelry brands can provide personalized shopping experiences, custom design services, and responsive customer support. Brands such as Mejuri, Aurate, and Vrai have emerged as leaders in this space, redefining luxury by prioritizing transparency, sustainability, and ethical sourcing.
The best D2C jewelry brands are distinguished by their commitment to quality, ethical practices, and customer-centric services. Mejuri is celebrated for its fine jewelry designed for everyday wear, striking a balance between luxury and affordability. Aurate offers a range of pieces from minimalist to statement, all crafted with ethically sourced materials and transparent pricing.
Vrai stands out for its lab-grown diamonds and sustainability-driven approach, appealing to eco-conscious consumers seeking luxury with a lower environmental impact. These brands excel by combining craftsmanship, ethical standards, and direct engagement with their customers, setting new benchmarks for the jewelry industry.
The D2C jewelry category is witnessing several key trends that reflect evolving consumer preferences and values. There's a growing emphasis on sustainability and ethical sourcing, with brands increasingly using recycled metals and conflict-free or lab-grown gemstones.
Customization and personalization are also becoming more prevalent, as consumers seek unique pieces that reflect their individual style and stories. Additionally, the rise of digital-first engagement has led to innovative online shopping experiences, including virtual try-ons and consultations. These trends underscore a shift towards more responsible consumption, individual expression, and the leveraging of technology to enhance the customer journey in the jewelry sector.
Everything you need to build a better D2C brand, business and tech stack.
